The Growth of mass Media

What is the main function of mass media? When did media become mass media?

The Growth of mass Media
The growth of mass media

The growth of mass media

was driven by technology that allowed the massive duplication of material. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Radio and television allowed the electronic duplication of information for the first time. Mass media had the economics of linear replication: a single work could make money proportional to the number of copies sold and as volumes, went up, units cost went down, increasing profit margins further. Vast fortunes were to be made in mass media. In a democratic society, independent media serve to educate the public/electorate about issues regarding government and corporate entities. Some consider the concentration of media ownership to be a grave threat to democracy. Inthefiftiesandearlysixties, prior to the widespread inter-networkingthatledtotheInternet, most communication networks were limited by their nature to only allow communications between the stations on the network.

Some networks had gateways or bridges between them, but these bridges were often limited or built specifically for a single-use. One prevalent computer networking method was based on the central mainframe method, simply allowing its terminals to be connected via long leased lines. This method was used in the 1950s by Project RAND to support researchers such asHerbertSimon, in Pittsburgh, Pennsylvania, when collaborating across the continent with researchers in Santa Monica, California, on automated theorem proving and artificial intelligence. The suddenly low-price of reaching millions worldwide, and the possibility of selling to or hearing from those people at the same moment when they were reached, promised to overturn established business dogma in advertising, mail-order sales, customer relationship management, and many more areas.

India has the second-largest newspaper market in the world, with daily newspapers reporting a combined circulation of over 240 million copies as of 2018. India has over 1,600 satellite channels (more than 400 are news channels) and is the biggest newspaper market in the world—over 100 million copies sold each day.

Which were the mass media in olden days?  Traditional media or old media include print media such as books, newspapers, magazines, newsletters, scholarly journals, pamphlets, flyers, broadsides, billboards, etc.

When did media become mass media? 1920s The phrase "the media" began to be used in the 1920s. The notion of "mass media" was generally restricted to print media up until the post-Second World War, when radio, television and video were introduced.

What is role of mass media? They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. Mass media plays a very important role in organizing public opinion. ... Mass media denotes a section of the media specifically designed to reach a large audience.

What is the main function of mass media? The mass media serves information, interpretation, instructive, bonding, and diversion functions. As a gatekeeper, the media functions to relay, limit, expand, and reinterpret information.

Why do we need mass media? We need mass media to facilitate the free flow of information to all sates of society. Editorials, various columns and supplements are essential parts of newspapers.  Readers are also ensured of a platform to voice their opinions. Newspapers can help in making democracy stronger.

What is the difference between media and mass media? These media (plural of medium) include the internet, books, magazines, television, radio and so on. Mass communication is, on the other hand, the information that is exchanged/ imparted to the masses via these media. ... Example- News (Mass communication) is imparted through TV/ Newspaper/ Internet (Mass media).

What are the seven branches of mass media?




Public relations.


Social media.

New media.