Content of International COmmunication:Journalism & Mass Communications
International communication (also referred to as the study of global communication or transnational communication) is the communication practise that occurs across international borders. The need for international communication was due to the increasing effects and influences of globalization.
As a field of study, international communication is a branch of communication studies, concerned with the scope of "government-to-government", "business-to-business", and "people-to-people" interactions at a global level.
Currently, international communication is being taught at colleges worldwide. Due to the increasingly globalized market, employees who possess the ability to effectively communicate across cultures are in high demand. International communication "encompasses political, economic, social, cultural and military concerns".
Considerations for international communication When communicating internationally it is important to take culture into consideration. Though English has become the language of business, many businesses fail to recognize that the language used does not determine how business is conducted.
Therefore, it is important to understand that intercultural and international communication are interchangeable. Effective communication between international business partners is critical for global success, and underlying national and organizational cultural differences in international business-related relationships can create hurdles to effective communication, which can hinder performance.
As a tourist it may be acceptable to maintain the cultural norms from a country of origin when visiting, though attempting to adapt would be appreciated.
However, when conducting business it is important to recognize cultural differences, especially when communicating.
At the turn of the century, there was a large amount of research based on the needs of those that travel abroad in order to commercialize products or services. The list of researchers includes Hofstede, 1991; Storti, 1994; Ansari & Jackson, 1995; Cushner & Brislin, 1996; Adler, 1997; Mead, 1998; and Marx, 1999.
From those studies, Gibson's volume becomes an important source of information for business professionals who are interested in succeeding internationally.
As explained by Douglas Storey, there was a change in the style and strategy of American diplomacy since 1979 after the first addition of Glen Fisher's book appeared.
Despite the reason for international communication it is important to understand that international communication is not limited to the language spoken during communication. There are two broadly conceived approaches to the creation of international communications regulations.
The first would be internationalizing a minimum standard by agreement among the parties. The second is to allow the parties to denote exceptions for specific points about which they may be unable to reach an agreement.
Though the second approach falls short of uniformity it permits higher standards by allowing some parties to opt-out.
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