Every thing about the New Email in this Oct from Adsense like "Moving AdSense to a first-price auction"

So how does this Change in Adsense affect you? what does it mean by Adsense New changes? here it Is have a look at the following Explanation from Google Adsense. 

Every thing about the New Email in this Oct from Adsense like "Moving AdSense to a first-price auction"
Adsense

Recently say Oct 7th 2021, an Email landed into Every Adsense publishers account the following the Email Summary 

" Dear Partner,

In our continued effort to simplify Google AdSense, we’re writing to inform you that we’ll be moving the AdSense* auction from second-price to first-price in the coming months. There is no action for you to take as an AdSense publisher and you will likely not see a change to your earnings. We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works.

We expect the transition to a first-price auction to be completed later this year. For more information and future updates, please check out our AdSense first-price auction help page. Thank you for being on the journey with us - we’re excited to take these next steps together as we continue to grow and improve the AdSense ecosystem.

Sincerely, The Google AdSense Team"

So how does this affect you? what does it mean by Adsense New changes? here it Is have a look it the following Explanation from Google Adsense. 

Creating great content takes time, but earning money from it shouldn’t. That’s why we built AdSense, to help you make money from your site with an easy-to-use advertising platform. AdSense simplifies advertising for you by automatically tailoring ads to your site’s layout, optimizing for mobile web and connecting you to millions of advertisers.

In our continued effort to simplify AdSense, we will be moving the AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price in the coming months.

This change will make it easier for buyers to purchase your ad space sold on AdSense.

There is no action for you and you will likely not see a change in your earnings. We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works.  

What’s happening: In the early days of online display advertising, ad space was sold to advertisers in a second-price auction, where the final price paid by the winner was determined by the amount of the second-highest bid.

Over time, many ad selling platforms in the display advertising ecosystem, including Google Ad Manager and Google AdMob, switched their auction to first-price. In a first-price auction, the final price reflects the winning bid. In the coming months, AdSense will move to a first-price auction. This will help advertisers by simplifying how they buy online ads and make it easier for them to buy your ad space sold on AdSense.

Benefits to publishers and advertisers:

By streamlining the auction model across AdSense, Ad Manager, and AdMob, we are aligning our process with other ad selling platforms in the display advertising ecosystem. We believe this will help grow advertiser spending confidence in digital advertising and an increase in spending confidence over time will benefit publishers (that's you).

Preparing for the change

We expect the transition to a first-price auction to be completed later this year. As we said above, you do not need to do anything, because these changes will update automatically. For more information and future updates, please check out our AdSense first-price auction help page.

Doubts and Questions Answered by Google for "AdSense moving to a first-price auction"

Why is AdSense moving to a first-price auction?

  • On display ad selling platforms, a first-price auction simplifies the buying experience for advertisers because the final price reflects the winner’s bid.
  • Google Ad Manager and AdMob have already moved to a first-price auction, and by streamlining the auction model across AdSense, Ad Manager, and AdMob, advertisers benefit from a consistent process across Google’s ad selling platforms.
  • This helps to grow advertiser spending confidence across the display advertising ecosystem - and an increase in spending confidence over time will benefit publishers.

Why is AdSense making this change now?

In the early days of online display advertising, ad space was typically sold to advertisers in a second-price auction, where the final price paid by the winner was determined by the amount of the second-highest bid.

Over time, many ad selling platforms in the display advertising ecosystem, including Ad Manager, AdMob, and many third-party ad exchanges, switched their auctions to first-price. In a first-price auction, the final price reflects the winning bid.

In the coming months, AdSense will move to a first-price auction. This will help advertisers by simplifying how they buy online ads and make it easier for them to buy your ad space sold on AdSense.

Which AdSense products are affected?

The move to a first-price auction only affects the following AdSense products:

  • AdSense for Content
  • AdSense for Video
  • AdSense for Games

This move does not affect:

  • AdSense for Search
  • AdSense for Shopping

Do I need to take any action?

No. You do not need to do anything, these changes will update automatically.

Do I need to change my ad implementation?

No. The move to a first-price auction will not impact your ad implementation.

Will I still be able to leverage all ad formats in the new auction?

Yes. This change does not affect the ad formats that AdSense offers.

Will my AdSense earnings be impacted?

Due to the dynamic auction environment, we cannot predict how specific AdSense publishers will be impacted. But, on average we expect the impact on AdSense publishers' earnings overall from the move to a first-price auction to be neutral. When Ad Manager moved to a first-price auction, there was a neutral to the slightly positive impact on publisher earnings on average.

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