Interesting Facts of Social influences and the Fashion
Fashion is inherently a social phenomenon. - Celebrities such as Britney Spears have popularised the concept of wearing underwear as outerwear.
Fashion is inherently a social phenomenon. A person cannot have a fashion by oneself, but for something to be defined as fashion, there needs to be dissemination and followers.
This dissemination can take several forms; from the top-down ("trickle-down") to bottom-up ("bubble up"), or transversally across cultures and through viral memes and media.
Fashion relates to the social and cultural context of an environment. According to Matika, "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives."
Fashion is not only seen as purely aesthetic; fashion is also a medium for people to create an overall effect and express their opinions and overall art. This mirrors what performers frequently accomplish through music videos.
In the music video ‘Formation’ by Beyoncé, according to Carlos, "The pop star pays homage to her Creole roots.... tracing the roots of the Louisiana cultural nerve centre from the post-abolition era to present day, Beyoncé catalogues the evolution of the city's vibrant style and its tumultuous history all at once.
Atop a New Orleans police car in a red-and-white Gucci high-collar dress and combat boots, she sits among the ruins of Hurricane Katrina, immediately implanting herself in the biggest national debate on police brutality and race relations in modern day."
The annual or seasonal runway show is a reflection of fashion trends and a designer's inspirations. For designers like Vivienne Westwood, runway shows are a platform for her voice on politics and current events.
For her AW15 menswear show, according to Water, "where models with severely bruised faces channelled eco-warriors on a mission to save the planet."
Another recent example is a staged feminist protest march for Chanel's SS15 show, rioting models chanting words of empowerment with signs like "Feminist but feminine" and "Ladies first."
According to Water, "The show tapped into Chanel's long history of championing female independence: founder Coco Chanel was a trailblazer for liberating the female body in the post-WWI era, introducing silhouettes that countered the restrictive corsets then in favour."
The annual Academy Awards ceremony is also a venue where fashion designers and their creations are celebrated.
Social media is also a place where fashion is presented most often. Some influencers are paid huge amounts of money to promote a product or clothing item, where the business hopes many viewers will buy the product off the back of the advertisement. Instagram is the most popular platform for advertising, but Facebook, Snapchat and other platforms are also used
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