Development COmmunication and India
Organized development communication in India began with rural radio broadcasts in the 1940s. Broadcasts adopted indigenous languages to reach larger audiences. Organized efforts in India started with community development projects in the 1950s.
What are the four theories of development?
The main objective of this document is to synthesize the main aspects of the four major theories of development: modernization, dependency, world- systems and globalization. These are the principal theoretical explanations to interpret development efforts carried out especially in developing countries.
What are the 7 areas of development?
We'll now take a brief look at each of these 7 areas and why they are important. Communication and language development. ... Physical development. ... Personal, social, and emotional development. ... Literacy development. ... Mathematics. ... Understanding the world. ... Expressive arts and design.
What are the models of development communication?
The main approaches are can be summarised under the following heads: 1. Diffusion/extension approach 2. Mass Media approach 3. Development support communication approach 4. Institutional approach 5.
What is the scope of development communication?
The main scope and functions of development communication are not exclusively about communicating information and messages, but they also involve engaging stakeholders and assessing the situation. Communication is not only about ―selling ideas.
What is development communication examples?
These include: behavior change communication, mass communication, and advocacy communication. Different types of mediums can be used in achieving governance, health and sustainable development. Old media can be combined with new media to educate specific populations.
What is participation in development communication?
Participatory development communication means, moving from a focus on informing and persuading people to change their behaviour or attitudes and focus on facilitating exchanges between different stakeholders to address a common problem.
What are the objectives of development communication?
Communication objectives are the desired results of an SBCC intervention and are generally related to changes in the audiences' knowledge, thoughts, beliefs, feelings, skills or behaviours. Communication objectives are used to guide the development and direction of an SBCC intervention.
What is Development Communication in your own words?
Development communication refers to the use of communication to facilitate social development. Development communication techniques include information dissemination and education, behaviour change, social marketing, social mobilization, media advocacy, communication for social change and community participation.
Who is the father of development communication?
Everett Rogers Leading theorists included Daniel Lerner, Wilbur Schramm and Everett Rogers. Due to his pioneering influence, Rogers was referred to as "one of the founding fathers of development communication."
What are the values of development communication?
1. Development communication is purposive communication, it is value-laden; and it is pragmatic. In the development context, a tacit positive value is attached to what one communicates about, which shall motivate the people for social change. 2. Development communication is goal-oriented
Why is development communication important?
Helping people at all levels to communicate empowers them to recognise important issues and find common grounds for action, and builds a sense of identity and participation in order to implement their decisions. On top of that, development involves change, new ways of doing things.
What is development communication Theory?
Image result for development communication The main idea behind development communication theory is media for the development of people in a nation or to help the target population. ... Communication seeks to serve the people without manipulation and encourage genuine response. There is no propaganda as the ulterior motive of communication.
What are areas of development?
The Five Areas of Development is a holistic approach to learning that strives to break down the silos in education and ensure the development of a learner in all Five areas of Development - Cerebral, Emotional, Physical, Social and Spiritual.
The government, guided by socialist ideals and politicians, started many development programs. Field publicity was employed for person-to-person communication. The radio played an important role in reaching the masses because literacy was low.
Educational institutions – especially agricultural universities, through their extension networks – and international organizations under the United Nations umbrella experimented with development communication.
Non-governmental organizations (NGOs) relied on close inter-personal relations among communicators. Communication from the government was more generic and unidirectional. So-called Public Information Campaigns were government-sponsored public fairs in remote areas that presented entertainment along with information on social and developmental schemes.
Villagers engaged in competitions to attract attendees. Public and private organizations sponsored stalls in the main exhibition area. Development agencies and service/goods providers also attended. Some state governments employed this model. Community radio was used in rural India. NGOs and educational institutions created local stations to broadcast information, advisories and messages on development.
Local participation was encouraged. The "Community radio" provided a platform for villagers to publicize local issues, offering the potential to elicit action from local officials. The widespread adoption of mobile telephony in India created new channels for reaching the masses.